Brand identity and experience design
Building a fragrance identity where Japan and Nigeria meet.
project context
Fani Mora creates sensory experiences through signature earthy scents. Its practice brings together Japanese restraint and Nigerian depth to produce fragrances that feel intimate, grounded, and quietly luxurious. The brand identity was developed around the idea of aura engineering: the deliberate shaping of atmosphere, memory, and emotion through scent.
the approach
The visual language draws from earth, ritual, material, balance, and the relationship between presence and space. It provides a distinctive foundation across packaging, storytelling, digital expression, and physical experiences.
outcome
A refined luxury identity that communicates Fani Mora's cultural perspective and presents fragrance as a complete sensory experience.
“Fani Mora lives between cultures, memory, and scent, so I was wary of reducing it to a conventional luxury brand. The direction feels restrained but still full of depth. It gives us room to express both the Japanese and Nigerian influences without turning either into decoration.”
KJ Nakamura, Fani Mora